October 13, 2022. Hokkaido Newspaper.
Hoshino Resorts to open their first luxury condominium hotel in Hokkaido, in the Hirafu ski resort area in 2026, to be called Hoshinoya. Hoshino Resorts, based in Karuizawa, Nagano Prefecture, announced on October 12 that it will open its first luxury condominium hotel called Hoshinoya Lodge Niseko (tentative name) in the Hirafu ski resort area of Kutchan Town in the fall of 2026. The hotel will be located adjacent to the Niseko Tokyu Grand Hirafu ski resort, just above the Skye Hotel and the under-construction Matie Resort Hotel. The hotel will feature ski-in and ski-out access. Each guest room will be sold individually and operated as a hotel guest room for the general public during the period when the owner is not staying. They are called "residence hotels" and are increasing in resort areas both in Japan and overseas. This will be the first foray into the Hokkaido market for Hoshinoya, the luxury accommodation brand developed by Hoshino Resorts. The plan is to build an accommodation facility with 5 floors above ground and 1 floor below ground. There will be 62 guest rooms, each of 69 square meters or more, all of which will be equipped with a kitchen. In addition to a restaurant and lounge, a hot spring pool with a view of Mt. Yotei will be built on the top floor terrace. Hoshino Resorts will start selling units this winter. The sale price and the hotel fee for general guests has not been disclosed. Hoshinoya hopes to attract skiers from Japan and abroad, especially the wealthy. At an online press conference, Hoshino Resorts CEO, Yoshimichi Hoshino, said, “The target for condominium sales is not limited to just foreigners. We also welcome Japanese investors and guests.” Hoshino Resorts also announced that it will begin operating the company’s first overseas accommodation facility in Guam. Hoshino Resorts’ resort hotel brand is called Risonare. The company will be taking over managing operations of the existing Onward Beach Resort Guam from April 2023. The beach resort has 428 guest rooms and is currently being renovated. Hoshino Resorts also announced that the company will take over operations of the Hotel Nikko Kochi Asahi Royal, in Kochi City. The hotel will be renamed OMO7 Kochi, and will reopen in 2024 after renovations have been completed. Hoshino Resorts also announced that the company is expanding in to the Shikoku region again, announcing that it had acquired the operator of the Tanigawa-Dake ropeway in Minakami Town, Gunma Prefecture, and indicated that it would work to operate the ropeway and revitalize the local community. Video Link Below: https://www.hbc.co.jp/news/7c11a3d09a8690f19f79e455b6c32531.html
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